Bert de Weerd

I stand for inclusive design; every user should have a great experience. No one should be left out. Period.

My name is Bert de Weerd. I am a user experience designer. I design the experience a person will have when interacting with a product. That can be anything, from a light switch to high-tech simulation software or the controller of an industrial robot. Each user should have a great experience. To achieve that, I use all kinds of technology. I connect opportunities with possibilities to solve problems. I can help you with that.

Currently I work for Alten Nederland as a senior user experience consultant. While being a consultant I help my clients with validated designs for their projects but also with strategic advice on how to incorporate UX in their agile product development processes. I'm a coach to my UX colleagues at Alten, I help them helping our client.

Interested? Let's meet for coffee! Or check out my LinkedIn profile.

My professional UX-profile

At Alten we needed a way to express the maturity of competences and ambitions form our UX-consultants. After a lot of discussion and creative work, we came up with this competency wheel that we use to match candidates to projects and to measure competency deviation of teams. You can create yours on the website. This is my profile:

UX competency wheel of Bert de Weerd My strenght is at strategy. I like to create well designed concepts that use interaction design based on research. I prefer to validate my designs with user research on interactive protoypes. TestingValidating the design and collecting input for improvements, in all stages of development. E.g. through hallway testing, heuristic evaluations, usability tests, A/B-tests and think-aloud tests. HardwareCreating the hardware of the product, focusing on physical ergonomics of e.g. buttons, (touch)screens and the enclosure. This can include creating proof-of-concept breadbord solutions. Front end developmentPartially or entirely coding the front-end of the application. This can be performed on a variety of platforms, such as HTML or WPF. Implementation Interactive prototypeCreating a prototype which can be interacted with, such as a paper prototype, clickable PDF, flash demo, HTML-based prototype and/or using other prototyping tools. MockupCreating a low-fidelity prototype aimed at quick iterations of the layout and content. This can be achieved through wireframes and sketches. Prototyping Graphic designDesigning the appearance of the product, through colour, spacing, images and typography. This can include the creation of icon sets and interactive elements. Data visualisationDesigning visualisations that represent or illustrate larger quantities of data, both static and interactive. These are shown in charts, maps, dashboards, timelines, plots, animations, etc. SpecificationsFormulating the appearance of the product, in such a way that developers can use it to create the product. Typically, this is documented in a styleguide and specification sheets. Visual design Interaction design Information architectureMapping the information flow between the user and the product, interacting products or in complex system infrastructures. Designing the structure to capture and communicate this information. User flowDesigning the tasks that the user can perform with the product, and the steps that need to be taken to complete those tasks. These are typically captured in user flow diagrams and detailed scenarios. BehaviourDefine the desired behaviour and usability of the system. This includes designing the menu structure, micro-animations and other interactions the product offers. Contextual researchResearching the context of use, such as the conditions under which the product is (expected to be) operated and how this may change over time. For instance through a field study or literature research. User researchResearching the characteristics of the user and other stakeholders. This can be achieved through interviews, observations, and co-creation and result in persona descriptions. Market researchResearching the current and future market; and products offered by the company and its competitors. For instance through benchmarking, technology roadmaps and product portfolios. Research VisionSetting the goal for the product and/or system design and defining a focus for the redesign or for creation of a new product. This can include creating a mission statement or a product vision. Concept developmentConverting the customer needs and target product specifications into a set of abstract, conceptual designs and potential technological solutions, for instance through storyboards and future-use cases. Value propositionDefining the business value of the product with respect to the different stakeholders, and finding a suitable business model. Strategy


In the past years I've worked at a wide verity of companies. At every company I worked for/at many clients on several projects.
I learned that I like to be operating in multiple contexts simultaneously, that's why consultancy fits me well.

Bert de Weerd user experience designer