{"id":755,"date":"2018-08-25T23:10:32","date_gmt":"2018-08-25T21:10:32","guid":{"rendered":"https:\/\/www.b3rt.nl\/weblog\/?page_id=755"},"modified":"2026-01-04T16:48:48","modified_gmt":"2026-01-04T15:48:48","slug":"bert-de-weerd","status":"publish","type":"page","link":"https:\/\/b3rt.nl\/weblog\/bert-de-weerd","title":{"rendered":"Bert de Weerd"},"content":{"rendered":"\n<div class=\"intro\">\n<p>I stand for inclusive design; every user should have a great experience. No one should be left out. Period.<\/p>\n<\/div>\n\n\n\n<!--more-->\n\n\n\n<p>My name is Bert de Weerd. I am a user experience designer. I design the experience a person will have when interacting with a product. That can be anything, from a light switch to high-tech simulation software or the controller of an industrial robot. Each user should have a great experience. To achieve that, I use all kinds of technology. I connect opportunities with possibilities to solve problems. I can help you with that.<\/p>\n\n\n\n<p>Currently I work for <a href=\"https:\/\/www.alten.nl\">Alten Nederland<\/a> as a senior user experience consultant. While being a consultant I help my clients with validated designs for their projects but also with strategic advice on how to incorporate UX in their agile product development processes. I&#8217;m a coach to my UX colleagues at Alten, I help them helping our client.<\/p>\n\n\n\n<p>Interested? Let&#8217;s <a href=\"https:\/\/b3rt.nl\/weblog\/contact\" data-type=\"URL\" data-id=\"https:\/\/b3rt.nl\/weblog\/contact\">meet for coffee<\/a>! Or check out <a href=\"https:\/\/www.linkedin.com\/in\/bert-de-weerd\/\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/bert-de-weerd\/\">my LinkedIn profile<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My professional UX-profile<\/h2>\n\n\n\n<p>At Alten we needed a way to express the maturity of competences and ambitions form our UX-consultants. After a lot of discussion and creative work, we came up with this competency wheel that we use to match candidates to projects and to measure competency deviation of teams. You can create yours on the <a href=\"http:\/\/competency.alten.nl\">alten.nl<\/a> website. This is my profile:<\/p>\n\n\n\n<div id=\"competencywheel\">\n\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 800 512\" style=\"enable-background:new 0 0 800 512;\" xml:space=\"preserve\" aria-labelledby=\"cwtitle\" role=\"img\">\n<title id=\"cwtitle\">UX competency wheel of Bert de Weerd<\/title>\n<desc>My strenght is at strategy. I like to create well designed concepts that use interaction design based on research. I prefer to validate my designs with user research on interactive protoypes.<\/desc>\n<style type=\"text\/css\">\n.st0 {\nopacity: 0.75;\nenable-background: new;\n}\n\n.st1 {\nopacity: 1;\nenable-background: new;\n}\n\n.st2 {\nopacity: 0.50;\nenable-background: new;\n}\n\n.st3 {\nfont-family: sans-serif;\n}\n\n.st4 {\nfont-size: 12px;\n}\n\n.st5 {\nfont-family: sans-serif;\n}\n\n.st6 {\nfont-size: 18px;\n}\n<\/style>\n<g><a>\n<path class=\"st0\" d=\"M400.3,232.7V153c-13.2,0-26.2,2.3-38.4,7.1l29.4,74.3C394.1,233.2,397.2,232.7,400.3,232.7z\"><\/path>\n<path class=\"st1\" d=\"M391.2,234.3l-19.7-49.6c-9.2,3.5-17.5,8.6-24.9,15.2l36.8,39.2C385.7,237.1,388.4,235.5,391.2,234.3z\"><\/path>\n<path class=\"st2\" d=\"M383.3,239.1l-91.5-98.2c-15,13.2-26.7,28.8-35.7,46.2l121.6,59.3C379.2,243.7,381.1,241.2,383.3,239.1z\"><\/path>\n<text transform=\"matrix(1 0 0 1 345.0565 84.3334)\" class=\"st3 st4\">Testing<title>Validating the design and collecting input for improvements, in all stages of development. \nE.g. through hallway testing, heuristic evaluations, usability tests, A\/B-tests and think-aloud tests.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 255.7043 106.3033)\" class=\"st3 st4\">Hardware<title>Creating the hardware of the product, focusing on physical ergonomics of e.g. buttons, \n(touch)screens and the enclosure. This can include creating proof-of-concept breadbord solutions.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 133.7173 149.5695)\" class=\"st3 st4\">Front end development<title>Partially or entirely coding the front-end of the application. This can be performed on a variety of platforms, such as HTML or WPF.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 128.7632 63.667)\" class=\"st5 st6\">Implementation<\/text>\n<\/a><\/g>\n<g><a>\n<path class=\"st0\" d=\"M377.7,246.3L256.1,187c-9,17.6-14.4,36.2-16.2,55.7L375.4,255C375.6,251.9,376.5,249.1,377.7,246.3z\"><\/path>\n<path class=\"st1\" d=\"M375.2,257.4c0-0.9,0-1.6,0-2.3l-135.3-12.3c-0.4,4.8-0.7,9.7-0.7,14.6c0,14.6,2.2,28.9,6.1,43l130.8-36.3C375.6,261.8,375.2,259.7,375.2,257.4z\"><\/path>\n<text transform=\"matrix(1 0 0 1 115.3638 215.5696)\" class=\"st3 st4\">Interactive prototype<title>Creating a prototype which can be interacted with, such as a paper prototype, clickable PDF, flash demo, HTML-based prototype and\/or using other prototyping tools.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 175.1353 278.225)\" class=\"st3 st4\">Mockup<title>Creating a low-fidelity prototype aimed at quick iterations of the layout and content. This can \nbe achieved through wireframes and sketches.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 37.9307 255.118)\" class=\"st5 st6\">Prototyping<\/text>\n<\/a><\/g>\n<g><a>\n<path class=\"st2\" d=\"M376.1,264.1l-130.8,36.3c5.6,18.9,14.4,36.2,26.5,51.9l108.4-80.1C378.4,269.8,377,267.1,376.1,264.1z\"><\/path>\n<path class=\"st0\" d=\"M380.2,272.2l-86.8,64c10.1,13.1,22.2,23.8,36.4,32.5l57.2-90.5C384.4,276.6,382.2,274.7,380.2,272.2z\"><\/path>\n<path class=\"st1\" d=\"M387.1,278.2l-71.5,113.1c17,10.4,35.4,17.5,55.2,21l24.9-130.7C392.7,281,389.8,279.8,387.1,278.2z\"><\/path>\n<text transform=\"matrix(1 0 0 1 277.1014 434.2362)\" class=\"st3 st4\">Graphic design<title>Designing the appearance of the product, through colour, spacing, images and typography. \nThis can include the creation of icon sets and interactive elements.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 195.7189 398.9029)\" class=\"st3 st4\">Data visualisation<title>Designing visualisations that represent or illustrate  larger quantities of data, both static and interactive. These are shown in charts, maps, dashboards, timelines, plots, animations, etc.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 161.1158 340.5696)\" class=\"st3 st4\">Specifications<title>Formulating the appearance of the product, in such a way that developers can use it to create the product. Typically, this is documented in a styleguide and specification sheets.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 92.9029 459.9333)\" class=\"st5 st6\">Visual design<\/text>\n<\/a><\/g>\n<g><a>\n<path class=\"st2\" d=\"M400.3,281.9c-1.4,0-3.1-0.2-4.5-0.4l-15,78.3c13,2.5,26.2,2.5,39.2,0l-15-78.3C403.5,281.8,401.9,281.9,400.3,281.9z\"><\/path>\n<path class=\"st0\" d=\"M405,281.6L425,386c16.4-2.8,31.8-8.6,46-17.3l-57.4-90.5C410.9,279.8,408,281,405,281.6z\"><\/path>\n<path class=\"st1\" d=\"M413.6,278.2l71.6,113.1c17.1-10.4,31.6-23.5,43.7-39.2l-108.4-79.9C418.5,274.5,416.3,276.6,413.6,278.2z\"><\/path>\n<text transform=\"matrix(1 0 0 1 488.8613 470.903)\" class=\"st5 st6\">Interaction design<\/text>\n<text transform=\"matrix(1 0 0 1 520.2635 391.2899)\" class=\"st3 st4\">Information architecture<title>Mapping the information flow between the user and the product, interacting products or in complex system infrastructures. Designing the structure to capture and communicate this information.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 464.632 425.5695)\" class=\"st3 st4\">User flow<title>Designing the tasks that the user can perform with the product, and the steps that need to be taken to complete those tasks. These are typically captured in user flow diagrams and detailed scenarios.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 395.7592 440.2362)\" class=\"st3 st4\">Behaviour<title>Define the desired behaviour and usability of the system. This includes designing the menu structure, micro-animations and other interactions the product offers.<\/title><\/text>\n<\/a><\/g>\n<g><a>\n<path class=\"st2\" d=\"M420.5,272.2l108.4,79.9c12.3-15.5,20.9-32.8,26.5-51.9L424.6,264C423.7,266.9,422.3,269.8,420.5,272.2z\"><\/path>\n<path class=\"st0\" d=\"M425.5,257.4c0,2.1-0.4,4.4-0.9,6.7L529.3,293c3.2-11.6,5.1-23.6,5.1-35.6c0-4.2-0.2-8.3-0.5-12.3l-108.4,10.1C425.5,255.8,425.5,256.5,425.5,257.4z\"><\/path>\n<path class=\"st1\" d=\"M425.4,255.1l135.5-12.5c-2-19.4-7.4-38.1-16.2-55.6l-121.8,59.3C424.3,249.1,425.2,251.9,425.4,255.1z\"><\/path>\n<text transform=\"matrix(1 0 0 1 571.9654 211.9029)\" class=\"st3 st4\">Contextual research<title>Researching the context of use, such as the conditions under which the product is (expected to be) operated and how this may change over time. For instance through a field study or literature research.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 569.965 272.2278)\" class=\"st3 st4\">User research<title>Researching the characteristics of the user and other stakeholders. This can be achieved through interviews, observations, and co-creation and result in persona descriptions.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 560.8627 340.5695)\" class=\"st3 st4\">Market research<title>Researching the current and future market; and products offered by the company and its competitors. For instance through benchmarking, technology roadmaps and product portfolios.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 674.8525 271.6105)\" class=\"st5 st6\">Research<\/text>\n<\/a><\/g>\n<g><a>\n<path class=\"st2\" d=\"M422.8,246.3l97.4-47.4c-7.6-14.6-17.5-27.3-29.8-38.5l-73.3,78.7C419.6,241.2,421.6,243.7,422.8,246.3z\"><\/path>\n<path class=\"st0\" d=\"M417.2,239.1l91.7-98.2c-15-13.2-31.8-23.5-50.5-30.5l-48.9,124C412.4,235.5,414.9,237.1,417.2,239.1z\"><\/path>\n<path class=\"st1\" d=\"M409.5,234.3l48.9-124c-18.6-7.1-38.1-10.6-58.1-10.6v133C403.5,232.7,406.6,233.2,409.5,234.3z\"><\/path>\n<text transform=\"matrix(1 0 0 1 429.3217 84.3333)\" class=\"st3 st4\">Vision<title>Setting the goal for the product and\/or system design and defining a focus for the redesign or for creation of a new product. This can include creating a mission statement or a product vision.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 487.9654 106)\" class=\"st3 st4\">Concept development<title>Converting the customer needs and target product specifications into a set of abstract, conceptual designs and potential technological solutions, for instance through storyboards and future-use cases.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 543.2987 152.9892)\" class=\"st3 st4\">Value proposition<title>Defining the business value of the product with respect to the different stakeholders, and finding a suitable business model.<\/title><\/text>\n<text transform=\"matrix(1 0 0 1 545.0996 51.0003)\" class=\"st5 st6\">Strategy<\/text>\n<\/a><\/g>\n\n\n\n<\/svg>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Clients<\/h2>\n\n\n\n<p>In the past years I&#8217;ve worked at a wide verity of companies. At every company I worked for\/at many clients on several projects.<br \/>I learned that I like to be operating in multiple contexts simultaneously, that&#8217;s why consultancy fits me well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I stand for inclusive design; every user should have a great experience. No one should be left out. Period.<\/p>\n","protected":false},"author":2,"featured_media":1664,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-profile.php","meta":{"footnotes":""},"class_list":["post-755","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/pages\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":25,"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/pages\/755\/revisions"}],"predecessor-version":[{"id":1264,"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/pages\/755\/revisions\/1264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/b3rt.nl\/weblog\/wp-json\/wp\/v2\/media?parent=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}